01 / EDUCATE
Understand the Equipment
Organize practical guidance around critical heavy-duty systems, preventive maintenance, and service priorities.
INTRODUCING DRIVEREADYHD™
One Industry.
One Mission.
Every Heavy-Duty Vehicle.
Bringing proactive maintenance, stronger service relationships, and mobile-first engagement to the commercial vehicle and heavy-duty aftermarket.
Proactive CarePlan ahead of costly interruptions
Mobile-FirstReach the people managing equipment
Industry-PoweredConnect service and supply partners
01 / The Mission
Every Service Provider.
Every Vehicle.
DriveReady.
DriveReadyHD extends the DriveReady initiative to commercial trucks, trailers, buses, and other heavy-duty vehicles.
Its purpose is to help the heavy-duty aftermarket move from primarily reactive repairs toward planned, informed vehicle care—connecting service providers, fleet operators, suppliers, distributors, and industry organizations.
Ready for the Road Ahead.™
02 / The Paradigm Shift
From unexpected downtime.
To proactive uptime.
Commercial vehicles are working assets. Their owners and operators need confidence in reliability, maintenance readiness, and service decisions.
02 / CONNECT
Keep Everyone Informed
Build a direct mobile relationship among service providers and the people responsible for vehicle maintenance.
03 / ACT
Plan Service With Confidence
Encourage timely inspections, planned maintenance, and informed service decisions to support uptime.
A connected heavy-duty aftermarket. Better-informed maintenance. Vehicles ready to work.
03 / The Connected Opportunity
The heavy-duty aftermarket deserves its own connected service channel.
DriveReadyHD can complement existing fleet maintenance, telematics, and shop management systems with branded communication, education, and actionable service engagement.
BEFORE SERVICE
Stay Ahead
Share preventive maintenance education, seasonal readiness guidance, and service reminders.
DURING SERVICE
Explain the Work
Support informed conversations about inspections, repairs, parts, and maintenance priorities.
AFTER SERVICE
Maintain the Connection
Keep fleet contacts and owner-operators connected to their trusted service providers.
Built for the working vehicle
Not just connected to the truck.
Connected to the people keeping it moving.
Fleet managers, owner-operators, maintenance coordinators, and service professionals need information they can act on. DriveReadyHD aims to make those connections more useful and more consistent.
04 / DriveReadyHD Technology
Four connected platforms.
One heavy-duty ecosystem.
The DriveReady technology model, adapted to the needs of commercial vehicle service.
DriveReadyHD Connect™
Service-provider-branded mobile engagement for fleet contacts and owner-operators, including relevant vehicle information, educational content, and service communications.
SERVICE PROVIDER → VEHICLE CONTACTLearn →
DriveReadyHD Hub™
A resource destination for heavy-duty service professionals featuring supplier knowledge, training, product information, news, and promotions.
SUPPLIER → SERVICE PROFESSIONALLearn →
DriveReadyHD OnBoard™
A streamlined enrollment experience designed to help participating service locations establish their program presence.
PARTNER → SERVICE LOCATIONLearn →
DriveReadyHD Studio™
Tools for authorized program participants to manage their profiles, content, campaigns, and related settings.
PROGRAM → PARTICIPANT MANAGEMENTLearn →
05 / Industry-Wide Value
When the heavy-duty industry connects, everyone moves forward.
A common initiative with distinct benefits for each participant.
SERVICE PROVIDERS
Build Loyalty. Grow Service.
Strengthen relationships with fleets and owner-operators through branded mobile engagement and ongoing maintenance education.
SUPPLIERS + MANUFACTURERS
Build Product Awareness.
Connect product knowledge and technical resources with the service professionals who recommend and install parts.
DISTRIBUTORS + MARKETING PARTNERS
Support Your Service Network.
Help participating service providers adopt a consistent proactive maintenance and customer-engagement program.
FLEETS + OWNER-OPERATORS
Stay Informed. Stay Ready.
Access helpful maintenance guidance and a more direct connection to trusted service resources.
TECHNOLOGY PROVIDERS
Complement Existing Systems.
Explore connections with shop management, maintenance, and fleet platforms to improve service engagement.
ASSOCIATIONS + NETWORKS
Advance a Shared Mission.
Bring members together around education, service excellence, and proactive heavy-duty vehicle care.
06 / Heavy-Duty Service Priorities
Built around the systems that keep commercial vehicles working.
DriveReadyHD can organize education and engagement around critical service categories such as powertrain, braking, tires and wheels, electrical and charging, steering and suspension, emissions, cooling, preventive maintenance, and trailer systems.
The emphasis is practical: clearer service conversations, greater maintenance awareness, and more opportunities to address developing issues before they interrupt operations.
Category framework shown here is proposed for DriveReadyHD and is not a finalized heavy-duty version of the Nine Essentials.
07 / Path to Adoption
One vision. One mission.
A coordinated rollout.
A practical path for introducing DriveReadyHD to the heavy-duty market.
Define the Vision
Align the mission with heavy-duty service and fleet priorities.
Engage Industry Leaders
Invite supplier, distributor, association, and network participation.
Adapt the Experience
Tailor content, terminology, and workflows for HD applications.
Activate Service Providers
Support onboarding through participating channel partners.
Measure and Expand
Learn from adoption and engagement to guide expansion.
08 / The Long-Term Vision
A new standard for heavy-duty service engagement.
DriveReadyHD envisions a stronger connection between the heavy-duty aftermarket and the people responsible for commercial vehicle readiness—powered by useful technology, supplier expertise, and industry collaboration.
Every Service Provider. Every Vehicle. DriveReady.™
JOIN THE DRIVEREADYHD INITIATIVE
Help shape the future of
heavy-duty vehicle care.
Whether you represent a heavy-duty service provider, fleet, supplier, distributor, association, technology company, or marketing partner, there is a place for you in the initiative.